Because of the online world we live in today, marketing has changed tremendously. There are now so many different online platforms that can be used to improve brand, presence and reputation in an affordable way that it is becoming increasingly difficult to put yourself ahead of the competition. At the same time, the gap between large and small companies is closing, because they can both engage in online reputation management practices to get their name out there.
Dynamic Marketing Options
The marketing methods of the past are staying firmly there: in the past. The only people who still use these types of methods are those who try to do something really artistic, or who do it as part of their digital innovation. Marketing techniques are now much more affordable and they have far greater impacts. There are many different online platforms that you could use in order to improve your own online reputation. These platforms are available regardless of your budget, which means they are as good for small businesses as for the larger ones.
- Google. This is the largest search engine in the world and if you can’t get found in Google, you basically don’t exist. Focusing on your Google presence is vital to your success. Use all their tools as well, which includes online search spiders, Google Advertisement Words and Google Analytics.
- Facebook. As the biggest social media network in the world, all businesses should start a page to engage their customers. Facebook offers both free and paid for options. Starting a page is always free, and it is reasonably easy to get it noticed as well. If you want to make a really quick impact, then Facebook advertising is for you.
- Yahoo. While almost all people now use Google for their searches, Yahoo is still a force to be reckoned with. IT is used all over the world for searches and offers a number of vibrant solutions, including Yahoo Responses, Yahoo Financing, Yahoo Mail, Yahoo Groups, Yahoo News, Yahoo Directory Site and Yahoo Browse. Make sure that you have all the various Yahoo features included in your site.
- LinkedIn. This is a more professional social media website. If you list yourself on there, and have others endorse you, your reputation will also improve. It will show you as being a professional that can be trusted. LinkedIn has a few very cool services to help you build your reputation, including Skill Solutions Marketing Solutions and Premium Memberships.
We live in a world where any company with a website is able to make something out of their business. Yes, competition is fiercer than ever, but the playing field has been leveled. A small mom and pop shop in a residential neighborhood has as much chance of being found as a large department store in the middle of a shopping mall. The resources needed to build a brand identity with a solid reputation are now much smaller than they ever were before. But do remember that destroying a reputation is also much easier than it has ever been before.