A landing page is specific that gets traffic from different sources of traffic other the same page on a website – a reason it’s referred to as a landing page. It’s often associated with Google AdWords and other forms of pay-per-click traffic where you can direct your site’s traffic to a particular URL specially designed to receive such visitors. Use a reliable landing page creator to design a page that integrates well with your business marketing strategy.
An efficient landing page allows you to narrow your focus and eliminate the clutter from your website pages that might be distracting your site visitors and preventing them from taking the right action. It offers you full control to direct these visitors and help them find the information, service or product they are looking for much faster. This, in turn, creates a ripple effect that impacts your websites ranking on search engine results pages.
Here is how a landing page fits in with other digital marketing strategies.
Your website’s landing page is meant to complement other forms of online marketing rather than replacing them. Unlike other marketing options, the use of a well-designed landing page keeps your entire marketing strategy simple and easy to track.
Search engine optimization: SEO and landing pages are designed to go hand-in-hand. You should optimize your landing page just the way you optimize other website pages for search engines.
PPC (pay per click) advertising: Landing page is typically used as the destination for PPC ads. In most cases, traffic from Google AdWords and other forms of paid advertising are directed to a landing page. Without a lead-generating landing page, your PPC advertising might not be effective.
Conversion rate optimization (CRO): There is a common misconception that CRO (the process of getting your prospects to take your desired action on your website) is done by a landing page only. The truth is, conversion rate optimization is a broad concept with many elements. A landing page is among the crucial strategic parts and a place where you can convince your prospects to go further into your site and interact with your products and services.
Social media marketing: Well-designed landing pages also work perfectly social media. This is the reason an increasing number of businesses is creating one or more landing pages for their followers on Twitter, Facebook, Instagram, and other social platforms.
Basically, a thoughtfully designed landing page offers you an easy way to customize the destination for each client segment, pay-per-click ad, special offers, and a marketing campaign. SEO is an integral component of these landing pages, but it’s not meant to compete with these pages.
Given the recent Google updates, everything on your website must be relevant. Thus, it’s wise to think about the intent your prospects had in mind when they landed on your page. That simply means you should optimize your page to bridge the gap between your landing page and the user’s intent.
The bottom line is, landing pages fit in all other online marketing options perfectly and can drive leads and business growth.