Do you think that good web design is a matter of taste? If you answer yes to this question, you might have come across a common but devastating fallacy for your site: corporate websites do not have to please, they’ll work.
The moment a prospect visits your website for the first time, he has a long way to go before becoming a customer. The first milestone is to invite the users to linger on the site. That sounds logical, but should not be underestimated. Depending on the industry bounce rates of 30% to 60% are common. This means that a very large proportion of visitors leave the page immediately after opening without having to navigate to other pages. If they are potential customers, then you have a lot of sales potential with cluttered design and bad usability. If it comes to the web development Singapore then it is for sure that the results are there.
In order to prevent these unnecessary jumps, we have put together practical tips that you can use as a checklist.
- The First Impression
The website represents your company and your offer. Visitors seeing the show for the first time typically deal with the following questions:
- Is this page trustworthy?
- Is she believable?
- What about the professionalism of the company?
- Is the company solid?
- Do I feel addressed by the site?
- Do I find what I’m looking for here?
You should ask yourself these questions. Try to answer them from the perspective of your target audience. Even though the design of websites is secondary to functionality, it significantly shapes a visitor’s first impression. Scientists have found that web design has a greater impact on the perceived credibility of websites than known credibility indicators such as awards, certificates or policies. Interestingly, while the test subjects stated that the credibility of the site was factual, the test proved that they were significantly influenced by the design.
Does that mean you just need a nice design and can spare yourself the tedious task of creating quality content? No, no! Because the study also clearly shows that the design only characterizes the first impression and alone does not convince any visitors to buy.
Tips for a good first impression:
Matching color concept: Use colors that match your target audience and your offer. Do not try to get attention with many different colors. This will only achieve the opposite, the user quickly lose the overview. Reduce the design to two or four colors to make it easy. And now almost every second internet access is done via a mobile device. It would be a shame if you repel half of your potential customers because your website does not work via smartphones and tablets.Design plays an important role to make a first good impression. It causes the user to take a closer look. But if they do not find helpful and quality content, they will not come back a second time.